Practice Manager
E-mail: francesca@pbopticians.co.uk

Francesca is our colourful and bright-haired Practice Manager. As well as being responsible for the behind-the-scenes management of the practice, she looks after the reception desk and takes care of most of the dispensing of spectacles or contact lenses to our patients.

Francesca’s optical career started twenty years ago as an optical receptionist and she enjoyed a variety of roles in several practices before setting the practice up in 2012. Back then, Francesca was keen to become a qualified Dispensing Optician but soon after becoming a practice owner, she realised that she enjoys being a businesswoman more than she would enjoy working as a DO.

In 2019, Francesca was asked to lead a six month social media pilot scheme for Optometry Wales. The pilot was a success and when it ended, she was inspired to set up her own social media management company which started successfully trading in early 2021.

Francesca has a sixteen year old son and a fourteen year old daughter as well as a husband, three dogs, a cat and more houseplants than she can count at home. She attends pilates classes five times a week and also enjoys hiking, climbing mountains, wild camping and paddle boarding.

Francesca spends as much time as possible at her Hideaway in the Brecon Beacons, and likes to turn her phone off and relax with a puzzle or a book and a cold craft beer whilst she’s there.

A keen supporter of small independent businesses like ours, Francesca hopes to one day be able to volunteer her time to share her knowledge and experience with new practice owners, helping them to find their feet and build successful businesses.

Francesca has studied up to level two in British Sign Language and continues to practice when she can.